1. Are you making meaning?
  2. Does your product jump to, or create, the next curve?
  3. Is your product Deep, Intelligent, Complete, Elegant, and Emotive?
  4. Do you have a mantra for what you do?
  5. Do you have a 10 slide pitch with no font smaller than 30 points that you can give in 20 minutes?
  6. Have you figured out a way to take your product to market with no budget?
  7. Are you helping people who cannot help you?
  8. Can you blow away any audience with a demonstration of your product?
  9. Would you hire “imperfect” job candidates who love what you do, as well as people who are better than you are?
  10. Are you only asking people to do things that you would do, too?
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